Leads are an essential part in building any kind of business successfully, whether it is a standard “bricks and mortar” company or an online internet business.

Good lead generation is critical to the financial success of any company, whether small or large., but not all lead generation processes are equal in quality.

A lower quality lead generation process can end up costing a business far more than it may seem to at the start. Anything worth doing, is worth doing right, or why waste the time. Your time is very valuable, and if you are like me, I started my own business so I would have time and money to enjoy life, so wasting time on processes that do not work, is not worth my time.

Throughout the marketing process there must be a technique to identify qualified leads and separate them from those of less quality. If you do not have a method to identify quality leads, your conversion rates will be suffer and you will be quite frustrated. In addition, your business will begin to fall apart. Please DO NOT fall into that trap.

You need to understand, the lead generation process can be work intensive for both offline and online.

The offline lead generation process may involve things such as driving to meet people face to face, hosting meetings, and a lot of telephone calls.

If the leads are taken from fliers and forms filled in at trade shows, these leads need to be put into a database and then contacted individually. Information may have to be sent out, which involves expense, and one way or another, those leads need to be qualified and then guided towards a sales department. The sales department then has to go through additional processes, and follow thru to closing, which hopefully leads to a sale.

Online lead generation appears much easier at first glance, however, those that own their own social marketing or multi-level business know that this isn’t always so. Such people know that this type of lead generation can be tedious and take a long time as they are often fishing in huge sea of customers who have never heard about their business.

There are few businesses that don’t need an initial investment to get it going, and obviously the more capital you can invest, the faster your business can take off. This may mean outsourcing the simple and tedious roles (online posts etc…) as well as things you are not capable of doing yourself (writing articles etc…).

Advertising will always pull in more leads, but only if it’s done properly.

If you have built your creative and attractive web site, and if you follow all of the proven methods of success such as:
* writing and posting articles often and regularly
* answering emails promptly
* utilizing auto responders
* having an opt-in box on your web pages
* building tons of backlinks through article submissions, blogs and social media sites

…then why in the world aren’t you making any money?

If you are like 97% of all web marketers, you are probably thinking of giving up and going back to the arena of offline promoting. Perhaps you were even good at it. Just remember, there aren’t any jobs! The people who are in line ahead of you are folks that are more qualified than you are! Don’t give up, find a method that works!

So what to do? Buy leads?

Good luck with that. Even if you can find a credible company that will give you fresh, qualified leads, you will pay thru the nose for them, whether you convert them to sales or not.

Your profits are quickly sliding away and you can’t raise the price of your product, because no-one will be interested, so you need to find a solution.

What about a lead generation system that has been proven to work for thousands and is simple to execute and lets you stay in control of your business? No passing the lead around like a squalling baby, it’s yours from the start to the end.

How about a system that keeps you on the leading edge of inventive and effective lead generation that may put your business back on its feet fast? A system with hundreds of hours of training available in an extremely wide variety of different marketing methods. It is easy to find one that suite you, and master it. Later, you can add another method and so on.

Visit http://www.createasecurefuture.com . Make sure you enter your name and email address. You will receive an email with a link to a video that will explain the entire lead generation process, and explain the concept of attraction marketing. This is a must-have for any business or opportunity, and it will work with absolutely any program or opportunity that you are involved in.

I hope you will take action and benefit from the information provided.

Happy Marketing!!!
John Williams

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